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PR and More – True Sponsorships for MCLA Schools?

3 - Published February 3, 2012 by in College

Updated (even more!): The discussion continues! ’47 Brand recently announced that they will also sponsor the University of Richmond Spiders Lacrosse team along with Boston College and Tennessee. What is up with this huge break into the ranks of the MCLA?! I love it, this is big and only draws more eyes onto the MCLA. Legitimate sponsors, means more legitimate coverage, and more eyes on our great sport.

First things first, is this great or what?! There aren’t many MCLA schools that have been able to get a true sponsorship from companies, no less popular apparel companies based out of the epicenter of lacrosse, the Northeast. Check out the press releases and then we’ll chat some more.

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FOR IMMEDIATE RELEASE – ’47 Brand to Sponsor the University of Richmond Men’s Lacrosse Team

Boston, Massachusetts- February 2, 2012- ‘47 Brand has agreed to sponsor the University of Richmond Lacrosse team for the Spring 2012 Season. ‘47 Brand will provide the team with headwear, t-shirts and sweatshirts for the upcoming season.

The Spiders will be switching leagues from the National Collegiate Lacrosse League (NCLL) to the Men’s Collegiate Lacrosse Association (MCLA) and will compete in the North West division of the South Eastern Lacrosse Conference. They open the year February 18th visiting the East Carolina Pirates.

“This is an important year for team as they transition to a more prestigious and competitive league and we could not be more thrilled to be involved with them,” said Dan Cohen, Assistant Marketing Manager at ‘47 Brand. “We see the sport of lacrosse growing exponentially and we know that partnering with the Richmond Spiders will elevate our name around the University and among the lacrosse community,” adds Cohen.

“The University of Richmond Men’s Lacrosse program is thrilled to be associated with ‘47 Brand,” comments head coach Glenn Carter. “They (‘47 Brand) obviously recognize and understand the growth of lacrosse and how the tremendous boom in the MCLA is one of the major factors in that growth,” concludes Carter.

’47 Brand is a privately held sports licensed products company founded by twin brothers Arthur and Henry D’angelo in 1947. Forty Seven Brad is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. Forty Seven Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.

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FOR IMMEDIATE RELEASE – ’47 Brand to Sponsor the Boston College Men’s Lacrosse Team

Boston, Massachusetts- January 26, 2012- ‘47 Brand has agreed to sponsor the Boston College Men’s Lacrosse team for the Spring 2012 Season. ’47 Brand will provide the team with headwear, t-shirts and sweatshirts for the upcoming season.

High expectations are being set for the Eagles this season. The team competes in the Pioneer Collegiate Lacrosse League and are ranked 5th in the country according to an MCLA Inside Lacrosse coaches poll. The team opens up February 10th at the Clemson Tigers.

“We are very excited to develop this partnership with such a highly-touted team located right in our backyard,” said Dan Cohen, Assistant Marketing Manager at ’47 Brand. “We hope that their success on the field will elevate the ’47 Brand name in and around the Boston College campus,” adds Cohen.

“We are really excited and grateful to be sponsored by ‘47 Brand this season, as they provide us with great off-field gear for everyone on the team to wear around campus that both looks and feels great,” says team captain Kevin McPartland. “This sponsorship provides us with unique, custom team apparel that the guys wear with pride,” concludes McPartland.

’47 Brand is a privately held sports licensed products company founded by twin brothers Arthur and Henry D’angelo in 1947. Forty Seven Brad is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. Forty Seven Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.

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FOR IMMEDIATE RELEASE – ’47 Brand to Sponsor the University of Tennessee Men’s Lacrosse Team

Boston, Massachusetts - January 23, 2012- ’47 Brand has agreed to sponsor the University of Tennessee Men’s Lacrosse  team for the Spring 2012 Season. ’47 Brand will provide the team with headwear, t-shirts and sweatshirts for the upcoming season.

Founded in 1974, the University of Tennessee lacrosse program is one that is rich in tradition. Led by head coach Matt Synowiez, the Volunteers are poised for a strong season. The team competes in the North West division of the South Eastern Lacrosse Conference and opens the year February 4th visiting the Auburn Tigers.

“We are very excited to develop this partnership with such a prestigious team and university,” said Dan Cohen, Assistant Marketing Manager at ’47 Brand. “We hope that their success on the field will elevate the ’47 Brand name in and around the University of Tennessee campus,” adds Cohen.

Tennessee head coach Matt Synowiez adds that “we are very excited for the apparel sponsorship between the University of Tennessee MCLA lacrosse program and ’47 Brand.” “The opportunity to provide our student athletes with high quality apparel from a proven company like ’47 Brand is both exciting and indicative of the level of commitment we have to the members of the Tennessee lacrosse program,” concludes Synowiez.

’47 Brand is a privately held sports licensed products company founded by twin brothers Arthur and Henry D’angelo in 1947. Forty Seven Brad is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. Forty Seven Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.

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Updated: This is pretty big news for Boston College, Tennessee, Richmond and the MCLA as a whole. When a popular apparel company has the choice between the plethora of sanctioned lax schools in the Northeast and along the Eastern seaboard or an MCLA school, most would think it’d choose the former based off their knowledge of lacrosse. I really like the combination of the big time SEC school and the Northeastern school, a great combination of a “traditional” lacrosse area combined with the popularity of big time football school. This is a great move by both schools and ’47 Brand.

I see it like this, there are 214 schools (95 D1, 119 D2) in the MCLA listed on LaxPower for this season, the majority of these schools are big time D1 schools where the participation and exposure for lacrosse is only growing. This makes a lot of the MCLA schools great candidates for companies like ’47 Brand who mind you, is a proud partner of MLB, the NFL, the NBA, and 600+ collegiate programs. Tennessee is definitely pushing the envelope on corporate sponsorship in the MCLA. Nicely done gentlemen!

What does this mean for the MCLA?

Do you think we will see more companies like ’47 Brand begin to branch out into the ranks of the MCLA?

Will school administrators take notice of this and consider possible moves to NCAA status?

If this does continue, is it possible for lacrosse to become the next big ‘money sport’?

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